How I became a Tesla Model 3 reservation holder
For your information, I’ve worked for Audi from 2002 until 2009 in various positions, while the last one was by far the most exotic and illustrious: Product Placement. In 2005/6 I was based in Santa Monica, CA. As you might know, in movies they mostly drive the newest, coolest cars a manufacturer can deliver. In my case from S4 to R8, the whole nine yards. Having said this, I still admire Audi for its interior design, which still uses the highest qualities in any material used.
But the moment I left the company this desire faded quickly. I moved to Munich, where daily commutes suck big time. Here you ride a bike or the subway to work or to go places. The Porsche 911 Targa from 1985 in babyblue, which I bought in Los Angeles, was reserved for sunny weekends during the summer. Man, I loved that car with its sentimental value, although my interest in vehicles in general faded away. Until I kept on reading about Tesla and their uncomprimising approach. Just a few weeks prior VW’s #Dieselgate I wrote this post about the future of mobility. It only took me a little over a week to write down my train of thoughts in a second post about Tesla. The brand sparked my interest in cars again, or I got electrified so to speak. Lucky me I had the chance for a short test drive in a Model S plus a loan for a couple of days for two pieces for t3n digital pioneers.
There is absolutely no doubt, that the interior lacks the quality materials used in an Audi. It is also obvious that gaps between parts/ components are not as thin. But once you start rolling in a Tesla, those things become irrelevant immediately. The company manages to provide you an iPhone on wheels, combined with unthinkable torque and a good conscience on top of it. While Dieselgate unfolded, rumors of an affordable Tesla made the rounds. And it dawned on me, that my Porsche 911 must go for the inevitable future of mobility.
The day has come: 31st March 2016
Yes, I was one of those standing in line in front of a Tesla store on the morning of 31st of March 2016. I can’t tell you how shocked I was to see a line at 8:40. We are talking Munich, the home of BMW! And still, people were lining up for making a reservation for an electric car, which nobody has even seen yet and won’t go on sale for at least two years. The first in line have even camped out! Weird.
Around 10ish I reached the computer and placed two reservations. Of course I stayed up at night to watch the show. After the unveil I decided within a second, that I’m going to keep the reservations.