From pretending to announcing

Annoucing EVs

Roughly a month ago I blamed the car industry for ignoring the fact, that they are missing out on e-mobility. Man, how that has changed over the last couple of days.

One couldn't get around the news about the hottest electric concept cars at IAA in Frankfurt this week. Volkswagen and its many brands alone have announced no less than 20 EVs or plugin-hybrids. Audi made news with its Q6, which will offer an inductive-charging option as an icing on the cake. That's also the case with Porsche's stunning Mission E concept, which will run 0-60 in less than 3.5 seconds. There is one thing though, which is repeatedly used with all those new announcements: the benchmark Tesla.
Within a few years Tesla not only took on the biggest industry on the globe, it crushed their confidence and brand perception. Who would have bet on an US car manufacture to lead the bunch in customer satisfaction, safety and especially innovation? No one. The Mercedes star isn't so bright any more, BMW doesn't beam as sleek as it used to be and Audi rather follows than thinks forward. Furthermore it is crucial to acknowledge the fact, all those vehicles are concepts and only might come in 2018, 2019 or 2020.

History shows that concept cars often don't become reality. How many promises weren't kept from car makers regarding environmentally friendly improvements? Many. So let's bookmark this IAA, when announcing EVs was kinda trendy. And keep the most precious thing in mind here: delivery!

Management attitude

The powertrain is one thing. On the other hand self driving vehicles will turn upside down the way cars are being built, sold and used.

Self-driving vehicles are a hype, which has absolutely no solid grounds whatsoever, Matthias Müller, CEO Porsche

I assume this quote wonderfully suits all the others in history, misjudging the near future. It perfectly matches another infamous quote regarding Henry Ford around 1903 "The horse is here to stay, but the automobile is only a novelty – a fad."

We ride in driverless public transportation, planes are navigated by computers, while humans aren't capable of accelerating off a green light efficiently. It makes me wonder, how one can discredit such magnificent chronological order as a hype. Either Mr. Müller follows an agenda or he shares his personal opinion. If the latter is the case, his statement reflects heavily on the company he works for and might have a negative impact shortly. The challenges laying ahead add up Mount Everestish and each single one of them should be dignified with an absolut solid, investigative and open mind.

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